Amazon Best Sellers Tracker: Mobile Application (United States)

Amazon Best Sellers Tracker: Mobile Application (United States)

Performance of top items (1P and 3P) in various categories and countries on the Amazon websites. This service has been launched in October 2013 and represents the only benchmark available for Amazon.

Amazon operates the most professional online marketplace in the world. Neither FMCG companies or retailers can ignore Amazon and in future every company will have to adjust their strategies in how to cooperate or compete with them. But – Amazon apart – no one really knows what the dynamics of the marketplace actually are.

Daily basis the fastest selling products in every category to deliver 100% reliable and unique insights into which products are performing best. Thanks to our solid methodology and unique algorithm, we produce a monthly analysis which allows you to analyse key trends such as seasonality effects, healthy eating, promotional strategies, shopper trends and this in any category (30+ available) on any Amazon platform (United States, United Kingdom, France, Spain, Italy, Canada and Germany).

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Who are these successful sellers? We provide you with the ranking!
As Amazon’s influence over pricing levels becomes more accentuated by the minute, managing 3P relationships becomes paramount. Many 3P sellers will offer product sourced from a variety of channels, perhaps never intended by the brand manufacturer, at a sharp discount to win the ‘Buy Now’ box. Crucially in some instances this can influence pricing levels on Amazon 1P and then this gets magnified in the offline world (through Amazon’s price check app and Amazon price tracking by established bricks and mortar players).

Many companies in the 3P section of Amazon’s ecosystem remain relatively obscure, some are only in existence due to their online strategies and relying exclusively on the likes of eBay and Amazon, without selling through their own proprietary sites. In Europe the most successful player in one Amazon geography comes quite often from a different country, with the business benefitting from FBA, the European Fulfillment network and multi country inventory.

This data on the 3P sellers helps brand manufacturers and FMCG companies:
– to identify who sells product through 3P
– to find out about 3P sellers – and where they appear in the ranking in the category.
– to target the major 3P players in the online world and to collaborate with the most important players
– to manage pricing strategies and promotions (so that a 3P seller does not undercut the 1P offer)
– to establish the legality of channels and where product has been sourced from and to police this better
– helps manufacturers to improve terms of sale, product returns and liquidation policies and to move the most important 3P sellers to an authorized seller model
– to identify illicit sources through (re)imports, grey market, promotion hacking to outright fakes and theft etc, which can then be shut down
– Identify whether 3P is a real threat for your products and if so, is it worth doing something about it?

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